PROJECTS Next︎

ADRIANA GUIX ︎ ART DIRECTION

SKYN
STAY & F*** AT HOME. 2020

Lockdown

Concept & Art direction for a Social Media Brand Campaign 2020.
In an attempt to slow the spread of COVID-19, people around the world have been urged and authorized to stay at home, with social distancing being presented as one of the best ways to combat the virus. So we picked up on the trending hashtag #staythefhome and offered a compelling twist: STAY AND F*** AT HOME.
A weekly calendar with daily suggestions to help make the best of the situation and remind us that we can turn restrictive measures into something that brings us together. From MOANDAY to SNUGDAY.

"For everyone’s safety, stay home and fck...condom brand SKYN is helping with both" I-hsien Sherwood. AD AGE.*
22.5M IMPRESSION 1.04M VIEWS

Photography - Flirt Studio / Creative copywriter team - Paula Hochberg & Jillian Young / Production - PafPaf

^{CONCEPT. ART DIRECTION. SOCIAL MEDIA}