SKYN. “HEAD, SHOULDERS, KNEES AND TOES”

︎ Watch film here

“Pleasure is an endless exploration”

A cheeky ode to exploration, freedom and pleasure, by giving a twist to the most well-known song ever written about body parts: 'Head Shoulders Knees and Toes'. Through this campaign, SKYN wants to encourage pleasure seekers to go beyond what they already know and start learning again, by trying, touching, exploring and having fun with their bodies.

The campaign is an invitation to explore pleasure, from the point of view of different communities, sexual orientations, and gender identities; with the engaged collaboration of director Matt Lambert, cinematographer Rina Yang, pop icon Peaches, and five real couples.

The bespoke, adult, version of 'Heads, Shoulders, Knees, and Toes' featured in the film was born from a global collaboration between teams in Paris and London, and Peaches (in Berlin), whose partnership was particularly important for the project. Musician, producer, director, and performance artist, Peaches is a legendary feminist pop icon who has spent nearly two decades pushing boundaries and wielding immeasurable influence over mainstream pop culture from outside of its confines, carving a bold, sexually progressive path that has opened the door for countless others to follow.

Creative copywriter team : Paula Hochberg & Jillian Young

Awards
FRENCH ADC Gold (Sound)
FRENCH ADC Bronze (Télévision)

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