LOUIS VUITTON
200 YEARS ANNIVERSARY

Louis Vuitton 200. Celebrating 200 years anniversary.

A visionary is about to turn 200.
200 years after the birth of #LouisVuitton, the Maison pays homage to its founder through various creative initiatives that highlight how the visionary spirit of Louis lives on.
#LOUIS200.

—An ecosystem of content to celebrate one of the most visionary creators of its time and how he continues to inspire creativity and innovation today & tomorrow.



An ecosystem of content embedding 200 artistic reinterpretation of the iconic trunk by :
Frank Gehry / Alyssa Carson / Jean-Michel Othoniel /Theo Curin / Willo Perron / Romain Laprade / Thomasine Gloves / Alex Proba / Constantin Prozorov / Robin Wright / Fernando Lego

Agency Sid Lee Paris & 
Cecilia Feller & Justine Valletoux


ART DIRECTION