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ADRIANA GUIX ︎ ART DIRECTION

HONDA
PARIS MOTOR SHOW

Concept and Art direction for Honda Paris Motor Show 2018.
The Honda booth will be a metaphor of the connection between human and machine through the physical representation of this link: The line.

String structure : Melamine laminate mat black mat ou squared black metal mat.
Screens/Text supports : In transparent PVC enabling cars reflections.
Furniture : Inspired from the string structure mixed with transparent surfaces.
Ground : The ground is composed of a PVC black shiny slab.

3D images done by Clemence Birot

^{CONCEPT. ART DIRECTION}