Concept creation and Art direction for the launch of the new H&M’s Innovation Stories collection — Co-Exist. An interactive experience focusing on H&M’s CSR actions (animal wellness, circular business in fashion).
I am co-exist: I am the future
I am Co-exist .The first animal-friendly collection supported by PETA. I am made of innovative animal-substitute fabrics and sustainably sourced materials; one more step towards a future where animals and humans are equal beings co-existing in perfect harmony.
I am VEGEA : an innovative vegan material made from grape skins, stalks and seeds discarded during wine making and turned into a beautiful alternative to leather.
I am FLWRDWN™ : an animal-friendly alternative to down, made of wildflowers grown and hand-picked in native prairies, far from pesticides and artificial irrigation.
I am ECONYL® : fishing nets, fabric scraps or industrial fabrics regenerated into a vegan alternative to wool, free from any fossil resources and their impact on global warming.
I am YULEX® : a renewable and natural rubber, gently extracted from FSC™ certified forests, to fight harmful and petroleum-based foams
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I am SpinDye® : a gentle way to dye recycled polyester, with 75% less water, 90% less chemicals and a 30% reduction in CO2, creating pure and vibrant colours
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Event Production : Cosi Tutti
Copywriter: Paula Hochberg
CONCEPT. ART DIRECTION. PROMPT. AI
