BOUCHERON
Winter Wonderland campaign

Art Direction (Pitch) with Publicis Luxe Team.

Pitch Art Direction for Boucheron Winter Wonderland campaign, a dazzling celebration of artistry and elegance for the holiday season. 

Boucheron Ambassadors Daisy Edgar-Jones, Han So-Hee, Mina, along with actress Dilan Çiçek Deniz, each inhabit their own enchanting world, inspired by the unique magic of the season.

Amid frosted landscapes and dreamy deserts, surprises abound as the maison’s signature icons – Quatre, Serpent Bohème, and Plume de Paon – appear in the most unexpected places.

Agency & Production - Publicis Luxe / Photographer - Julian Song 

^{ART DIRECTION. PITCH.}