Moët & Chandon
Perfect Serve By Roger Federer
Perfect Serve By Roger Federer
Art DIrection for "The Perfect Serve" By Roger Federer & Benoit Gouez.
To echo the Moet Ice Imperial “Perfect serve” Roger Federer will have to execute a perfect service.
A bottle of Moet Ice Imperial is attached sturdily on a table so it won’t move, we also remove the metallic part that comes over the cork. Roger has to serve and hit the bottle to make the cork pop. The hit will provoke pressure inside of the bottle, pushing the cork out. Popping, the cork will go up in the air and start a mechanism that, in the end will unleash an ice cube that will delicately fall in Benoît Gouez’s glass of Moet Ice Imperial. Perfect Service, perfect serve.
To echo the Moet Ice Imperial “Perfect serve” Roger Federer will have to execute a perfect service.
A bottle of Moet Ice Imperial is attached sturdily on a table so it won’t move, we also remove the metallic part that comes over the cork. Roger has to serve and hit the bottle to make the cork pop. The hit will provoke pressure inside of the bottle, pushing the cork out. Popping, the cork will go up in the air and start a mechanism that, in the end will unleash an ice cube that will delicately fall in Benoît Gouez’s glass of Moet Ice Imperial. Perfect Service, perfect serve.
Set design : Camille Lebourges
Production : Monsieur l’Agent
Production : Monsieur l’Agent
